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Title:
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AN ANALYSIS OF TAIWANS NON BANK-ISSUED E-MICROPAYMENT PROGRAMS |
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Author(s):
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Wee Kheng Tan , Shih Kuo Chen |
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ISBN:
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978-972-8924-49-2 |
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Editors:
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Sandeep Krishnamurthy and Pedro Isaías |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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Non Bank-Issued Micropayment Programs, Network Externalities |
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Type:
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Short Paper |
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First Page:
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220 |
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Last Page:
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224 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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E-micropayment program is now undergoing a revival in Taiwan. Transport-related company and convenience stores are
issuing their own non bank-issued e-micropayment programs and have achieved good success. However due to the
restriction imposed by Taiwans Banking Act, these programs can only be used within the sector related to the issuers.
Hence issuers co-operate with local banks to introduce bank-issued programs in the past two years to widen their scope of
usage. Through an extended Post-acceptance Model of IS Continuance, we examine the factors which influence users
to continue using non bank-issued programs. A factor working positively for such programs is network externality. |
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